According to what’s being mentioned on Google’s Adwords blog, Adwords advertiser is expected to see an increase or decrease in impression levels. Google suggested that, it may “ultimately” improve the quality of clicks.

Although we have not reach a full month since the launch, we had observed some shift in the ads that we manage for this month as compared to last month.

We pick out a few just for comparison, below are the “before and after Google Instant” and how does it affect some of our managed ads thus far.

Google instant and Adwords before and after

Overall observation:

1. Clicks to the ads went up.
2. Impression of the ad went up or down dependent on how optimized or broad the keywords used.
3. Most if not all of our ads had an increase in click through rate (CTR) with the exception of those which we are still optimizing.
4. Cost per click (CPC) came down further.

Looks like we have to monitor for a while more to see how we are to optimize the ads given the change, as well as to manage the advertising cost of our clients.

1. Search Engine Optimization (SEO)

Search engine optimization helps to improve your website visibility and thus increases the number of visitors coming to your website. Studies had shown that over 75% of people who are looking for products and services are finding on the search engines. So if your website is ranked high by the search engines on your related keyword search, you will get massive traffic to your website. You should optimize your website accordingly to the search engines guidelines. One way to optimize is to engage on link building to increase the number of inbound links to your website. When websites provide a link to your site, the search engines consider this link as a vote and this impact your position in the Search Engines Result Page (SERP).

2. Blogging

Content are the best assets for online marketing. It assists in SEO by getting backlinks to your website and it also assists in educating your audience. By writing blog posts related to your company, products or services, you provide a chance for your business to share your expertise and knowledge with your audiences. When your visitors read your blog post and wish to learn more about your products or services, they can be directed to your services page instead of your competitors by clicking on the relevant links.

3. Pay Per Click Advertising (PPC)

Pay Per Click is all about advertising on the search engines (mainly Google, Yahoo! and Bing) and paying for top placement. Most search engines give top positions to the highest bidder. This is an instant method to have your advertisement listed on the keyword search on the first page of search engines. Do note that you have to pay for all clicks to your web site. Thus do ensure that you get the right keyword that is related to your products or services, else you will be wasting your time and marketing budget. Do not forget to establish a budget and monitor it as those clicks add up fast.

4. Social Media Marketing (SMM)

Social Media Marketing is the latest online marketing strategy emerged recently. It is done through active participation on different online network platforms to achieve branding awareness and communication goals. This strategy is very effective as it provides broader and faster sharing among your targeted community on these networks. It is considered search engine friendly which means you are able to get lots of traffic to your website. Some examples of social network platforms are Facebook, Twitter, YouTube and LinkedIn

Your online marketing campaign is considered a flop if there is no traffic coming to your website. If you just get your website started, you should focus on working out a marketing plan on how to gather traffic. The four online marketing techniques listed here are tested and proven to drive more traffic to your website.

Visit our Online Marketing Services that we offer or Contact us to see how we can help you for your online marketing campaigns.

More