What is PPC?
Pay Per Click or PPC for short is an advertising model where advertisers can create and run ads online for your business. It utilizes the search engines to display ads that are relevant to what the searcher is looking for. The beauty of this model is that YOU DO NOT PAY for missed targets.
Traditional advertising medium are mass broadcast style where ads are shown to 10 or 100 thousands of people who are sitting infront of the television or radio or magazine or news paper to catch the attention of the people. Traditional advertising still has its value but how many businesses can afford that kind of advertising budget and production cost involved?
Search engine advertising use keywords as the basis to reach out to the interested buyers worldwide or locally. DO YOU KNOW that global searches draw more than 100 Billion searches a month as of July 2009 according to ComScore’s press release?
Worldwide Search Market Overview (July 2009 vs July 2008) Source: ComScore.com
A whooping 41% increase as compare to the previous year!
Direct benefits of paid search marketing includes :
- Cost Effective – You pay advertising fee ONLY when ads are clicked on and someone visits your site. No more missed targets.
- Measurable – Advertising campaigns performance can be monitored and assessed on a regular basis.
- Produce Results – The moment your campaign starts, you will start to generate traffic
- Budget Control – Monthly or daily budget can be set, ensuring a no surprises. Leaving you time to manage other aspects of your business.
- Market Segmentation – Segmentation increases relevancy to your national or worldwide campaigns. Allowing you to understand your customers and satisfying their needs better your competitor.
- Easy ad copy tuning – No focus groups required to predict the winning ad. Evidence based approach to determine the winning ads to keep.
Click the button above to find out more on what is covered under our PPC account management services package.
