What is SEO?

What is Search Engine Optimization?
Most of the people had assumed Search Engine Optimization (SEO) is all about getting first position ranking on the Search Engine Results Pages (SERPs). However, SEO is much more than that and it has 3 main purposes:
- Domination: Similar to any business, you will first need to identify your audience and evaluate what you need to do in order to “rank well” your particular industry.
- Targeted Visitors: Fine tuning a website is a very complex process of getting your organic listing position to rank as high as possible in the search engines (Google and Yahoo) for those keywords that your audience is most likely to use. This require your website to be search engine friendly and off-site activities
- Competition Analysis: Track your website’s progress constantly in the search engines and make adjustments to your SEO strategy accordingly.
Why Use SEO?
Can your customer find your website on Google or Yahoo? 85% of Traffic sent to the website are from the major search engines. If your company has an online presence but not ranking for the targeted keyword related to your product/services, then you are losing alot of potential sales to your competitors every day. The benefits of using iBizReach SEO services:
- Saves time and money – Search engines take advantage of reverse broadcast networks that provide ultra-targeted advertising.
- Target your market – Search engines allows you to sell what your customers want and when they want it by searching online.
- Constant Promotion of Products and Services
- Increased Online Visibility
- Cost Effective – Your website receives “free” listing as you pay nothing for impressions and click throughs.
- Usability – Your website browsers will have a more pleasant user experience.
Search Engine Optimisation Services
Misconception of SEO
SEO is not about using a short-term solution to exploit a loophole in search engine algorithms to rank high on search engines, online advertising, public relations or free as effective SEO techniques will cost you money.
